
Kraftwerk, An Overview
My father, fascinated by the novel electronic sounds he heard on the radio 
      one day went out and bought an lp. He still has it, the cover is patched 
      with a little brown tape to protect the dog-eared corners but the highly 
      stylised image of the white motorway crossed by a bridge against a blue 
      background retains its power. The cover was chosen recently by Peter Saville 
      as his favourite musical design in The Wire magazine. I was eight years 
      old when Kraftwerk's Autobahn was released. What fascinated me was the sound, 
      immediately recognisable, of the synthesized woosh of vehicles passing. 
      In headphones that sound passes straight through the middle of your head 
      - a sonic trick but a loveable, entrancing one which I loved to play to 
      my friends.
      
      Kraftwerk were born afresh out of their own personally declared year zero 
      at the end of the 1960s. They rejected their forefathers’ nationalism 
      and the awful recent history of their country. Instead they wanted to begin 
      again and did so initially by exploring the possibilities of rock improvisation 
      in a style which came to be known as krautrock. The early albums (Kraftwerk 
      1 and 2 and Ralf and Florian) are a world away from the style inaugurated 
      with Autobahn and are not the focus of this essay, for more detail on this 
      predawn era it's worth visiting ‘Kraftwerk, 
      The Early Years’.
Autobahn was a surprise hit. Although an edited 7” single was released, it was the 22’39” album version which caused the sharpest inhalation of breath. Each side of the long player presents sonic trompe l’oeil effects which are almost gauche in their immediacy. The ‘A’ side is a 22 minute musical prose poem to the open road inaugurated by the sound of an engine ignition and the friendly beep-beep of a car horn. Very quickly though the great power and danger of vehicles passing at high speed impacts upon the listener. The experience is alternately carefree, menacing, threatening, exhausted and overpowering. Autobahn navigates a succession of passages which mirror the traversing of a long journey, throughout though it's a singularly industrial experience. There are lighter moments of optimism and pleasure, but the business of travel is treated as a serious issue. Despite the length of the piece, there's no hint of monotony, the electronic percussion and the ceaseless rhythmic impetus of the music continuously engages. Autobahn is also a symbolically endless journey: there is no silencing of the engine started up at the beginning.
“We are driving on the Autobahn
In front of us is a wide valley
The sun is shining with glittering rays
The driving strip is a grey track
White lines, green border
We turn the radio on
From the speaker it sounds:
We are driving on the Autobahn”
The ‘B’ side offers a musical portrait of day fading into night 
      and through to dawn complete with a spooky, betwitching Mitternacht (whose 
      eery effects I used to hide from behind the sofa with my friends) and a 
      twittering synthetic dawn chorus. In interviews Kraftwerk affirmed their 
      engagement with popular culture by speaking enthusiastically of The Beach 
      Boys. This might have surprised their previous audience given that earlier 
      recordings and Autobahn’s length and conceptual underpinning, might 
      have led the group to be mistaken for avant-garde 'high' artists. There 
      really had been nothing like Autobahn before or, it could be argued, since 
      with the exception of the group’s own output.
      
      A year later in 1975, Radioactivity followed with songs 
      as beguiling in their simplicity as children’s nursery rhymes or lullabies, 
      but whose subject matter was modern and intensely lyrical. The titles speak 
      volumes: Airwaves, News, Transistor, Ohm Sweet Ohm. The sonic evocation 
      of matter and experience initiated on Autobahn is further crystalised – 
      for example The Voice Of Energy reifies its poetic conceit by employing 
      a wonderfully grainy vocoder to speak the lines: 
“This is the Voice of Energy
I am a giant electrical generator
I supply you with light and power
And I enable you to receive speech,
Music and image through the ether
I am your servant and lord at the same time
Therefore guard me well
Me, the Genius of Energy”
The sounds composed and deployed on Radioactivity are marvellously tactile, but they are used sparingly with a lack of embellishment that allows each element to be appreciated fully. There is a strong sense of the conscious construction of a sonic architecture to create an overarching tone-poem throughout.
A relic of Kraftwerk’s rejected forefathers was depicted on the front 
      cover – a radio set issued to the civilian population by the Nazis 
      and deliberately manufactured to broadcast only the official party radio 
      station. This is entirely puzzling if not understood in a wider context: 
      its inclusion may be interpreted as a warning that belies the almost naïve 
      enthusiasm of the album as a whole: energy is a latent force, control of 
      which bestows great power which it is all too easy to misuse.
      
      The inner sleeve depicts the group smartly dressed in suits and ties in 
      distinct contradiction of the longhaired fashions of the day: their appearance 
      is much more closely aligned to that of respectable radio broadcasters than 
      pop stars. For the first time the group are playing a theatrical part that 
      by mimicking the bourgeois achieves a greater subtlety than many of their 
      contemporaries. On the reverse of the inner sleeve is a gorgeous art deco 
      rendering of a radio antenna sending signals out into the night. 
      
      Many of Kraftwerk’s signature characteristics first appear on Radioactivity:
- lyrics delivered in more than one language (German and English initially)
 - strong melodies (e.g. Airwaves)
 - the distilled poetry of the lyrics
 - a distinct sense of pathos
 - an underlying humour (e.g. Ohm Sweet Ohm)
 - a fascination with technology expressed both lyrically, musically and sonically
 - powerful visual imagery (the radio transmitter on the inner sleeve)
 - a unifying concept (energy, waveforms)
 - a sense of nostalgia for unrealised visions of the future (the group is depicted with their instruments looking for all the world like a 1930s version of a future pop group)
 - exploration of an organic/technical duality
 - sonic reification (e.g. Voice of Energy)
 - the painstaking construction of an advanced, synthetic soundworld
 
All of these elements are combined by the group to create a richly resonant 
      and complex set of interlinked messages communicated with great clarity, 
      a modern-day gesamtkunstwerk.
      
      Trans-Europe Express departed in 1977. Instead of depicting 
      the TEE locomotive itself the cover carries a photograph of the group again 
      dressed smartly in suits and ties in what might be a respectable portrait 
      of the members of the company’s board of executives circa 1956. 
      
      The album begins with Europe Endless whose echoing motif lovingly hymns 
      Europe’s “parks, hotels and palaces”. This assertion of 
      a distinctive European and cosmopolitan, rather than American sensibility 
      is an ongoing theme that could easily be added to the list of characteristics 
      above. The song’s melody is redolent of a romanticised, civilising 
      spirit threading its way through the ages. The Hall Of Mirrors and Showroom 
      Dummies may be read as explicit attempts to address the psychological problems 
      of fame: “Even the greatest stars change themselves in the looking 
      glass”. Showroom Dummies signals the arrival of perhaps the group’s 
      most famous leitmotif – the robot. The two songs together represent 
      a clear articulation of the debilitating impact of fame on the group and 
      their psychological/emotional response to it: 
“We’re standing here, exposing ourselves.
We’re being watched and we feel our pulse.
We look around and change our pose.
We start to move and we break the glass.
We step out and take a walk through the city.
We go into a club and there we start to dance.
We are showroom dummies.”
The group are literally metamorphosing into something other at this point 
      and a large part of the album may be viewed as a threnody to the corporeal. 
      This duality and the resultant farewell to a singular existence would reappear 
      in The Model, The Man-Machine and Sex Object. 
      
      Side two offers a further exploration of the theme of travel first undertaken 
      on Autobahn. It is hard to separate pop’s restless rhythms from the 
      ceaseless movement of the 20th century and although there may be many stops 
      and detours between, there is a rhythmic line from the sonic evocations 
      of the railroad by delta blues guitarists to Kraftwerk’s TEE and thence 
      via Afrika Bambaata's Planet Rock into the delta forms of contemporary dance 
      and art musics. The linkage between technological innovation, organised 
      movement and popular culture is nowhere more clearly stated or assiduously 
      explored than in Kraftwerk’s oeuvre. 
      
      The locomotive depicted in the accompany video is diesel powered, but the 
      arpeggiating rhythm is pure steam, the vocoder is the sound of white heat 
      hissing from a firebox. 
“Rendevouz on the Champs-Elysee,
leave Paris in the morning with TEE.
In Vienna we sit in a late night café,
straight connection with TEE.”
What could be more romantic? This epic sings about a golden, timeless age 
      of rail travel and it does so with irresistible rhythmic force. At times 
      it feels as though the listener is standing beside the tracks as an express 
      races past, lights ablaze in the darkness. At 3’49” the first 
      clatter of points crossing is rendered in a brief, thoroughly composed electronic 
      percussion solo which presages Metal On Metal’s lengthier exploration 
      of electronic rhythm. Each lyrical interjection marks a stage upon a journey, 
      but the music centres the listener upon the sensation of travelling itself. 
      Trans Europe Express is a hymn to power, rhythm, repetition and ceaseless 
      motion which builds significantly upon the foundations laid by Autobahn.
      
      The album closes with Franz Schubert which reprises the beginning of Europe 
      Endless and lays over it a wistful, breathy melody before Endless Endless’s 
      vocoder echoes down the halls into silence. 
      
      The Man Machine like almost all of Kraftwerk's signature 
      work continues to sound modern today 25 years after its release in 1978. 
      Here is the chatter of servo-motors, the slow whine of monorails, of control 
      signals manipulating remote machines, of the sound of abstracted production. 
      There is a purposefulness allied to a sense of mourning and at times wonder 
      about each of the six tracks.
      
      The Robots signals a further sublimation of the emotional into the mechanical. 
      The employment of robotic imagery may be connected to the group’s 
      aforementioned ‘new beginning’. A robot is an object made in 
      the likeness of a man, but at the moment of production one lacking internalised 
      memory or experiential history: as well as being a playful act, a robot 
      is a tabula rasa, a liberating release from the horror of memory and a safe 
      target to project the ego upon. The word 'robot' is also pronounced in Russian 
      where it takes on a wider meaning signifying worker: 
“We’re charging our battery,
now we’re full of energy.
We’re functioning automatic,
we’re dancing mechanic.
We are the robots.”
The Robots forms one of a pair of songs whose subject matter effectively 
      frame the album, the other being the title track itself. To reduce the robotic 
      solely to the psychological is entirely too limiting - two other observations 
      are important. Firstly, Kraftwerk embody the mechanisation of the world 
      in their art. They epitomise the hyperspeed technological civilisation of 
      the past century by recognising the automation inherent in the dance rhythms 
      of popular music. These ideas have been expressed elsewhere, for example 
      by Giorgio Moroder with Donna Summer and much other popular music, but it 
      has never executed with such consistency, elegance or absolute deliberation. 
      The analysis and exploration of the possibilities of rhythm (electronic 
      percussionists have ongoingly formed a key part of the group) allied to 
      the group’s sonic and conceptual futurism was what later made such 
      sense for artists like Afrika Bambaata and the Detroit techno innovators. 
      In doing this the group deserve to be called seminal, articulating as they 
      do fertile possibilities which successive generations of artists have explored 
      and adapted to their own experiences up to the present day. 
      
      Kraftwerk are innocent of the oft-leveled criticism that they compose unadulterated 
      anthems to technology, the group are at once technologised seers and lamenters 
      after the loss of a fragile humanity which may be spied in their work by 
      implication like a negative shape around the principal (machinic) subject. 
      Each lyric – even the single, repeated words of Spacelab and Metropolis 
      - is sung with great pathos and mirrored melodically to the same end.
      
      Side 2 of The Man Machine opens with The Model, a glossy synthpop template 
      which Kraftwerk’s electropop disciples have been unable to improve 
      upon (the elegance of the composition is particularly notable in the string 
      quartet arrangement recorded by the Balanescu Quartet). It is followed by 
      what is arguably Kraftwerk’s single most beautiful piece of music:
“Neon lights, shimmering neon lights
And at the fall of night, this city’s made of light.”
Neon Lights is a hymn to the unintended beauty of modern life. Its rhythms 
      are crisp, the synthesizer lines irridescent, glittering, an angelic vocoder 
      choir evokes the overarching neon glow of the city: once again the music 
      is utterly consistent with the lyrical subject. The song’s extended 
      spaces of melodic development serve to conjure the night-time activity of 
      the city seen from a distance, unpeopled. The Man Machine ends with its 
      title track in a rattled, haunted otherness which recalls the eeriness of 
      Tarkovsky's Solaris or Kubrick's 2001 – gliding, syncopated activity 
      for an undisclosed purpose. 
      
      The marriage of Karl Klefisch’s abstracted artwork and cyrillic typography 
      (quoting from El Lissitzky’s children’s story ‘Suprematist 
      story of two squares in six constructions’ and acknowledging the debt 
      on the back cover), together with the group’s appearance as if they 
      are performers at the cabaret voltaire and the reference to Fritz Lang’s 
      science-fiction masterpiece provide a rich set of parallel, associative 
      ideas.
      
      1981 is a long time ago in computer terms, certainly before the dawn of 
      the present age of personal computing. Thus Computer World 
      stands as a predictive masterpiece and signals a shift in focus away from 
      the retro-futurism and nostalgia of the group’s previous work. The 
      title track’s mantra succinctly identifies matrices of digital connectivity:
“Interpol and Deutsche Bank,
FBI and Scotland Yard.
Business, numbers,
Money, people.
Time, travel,
Communication, entertainment.
Computer world.”
At the time of release only the military, large institutions and corporations were significantly computerised, but Pocket Calculator predicts the miniaturisation of function and its concommitant portability by focusing on an already widely available example of the digital age:
“I’m controlling and composing.
By pressing down a special key,
It plays a little melody.”
By the end of the song, the calculator appears to be happily singing independently 
      from its operators. At the time of writing, the similarly sized mobile phone 
      contains much greater functionality, however Kraftwerk identified and expressed 
      a fundamental idea and wrapped it up in a concise pop masterpiece. At their 
      concert in London in 1981 when the group played the song as a finale, they 
      carried small calculators to the front of the stage to solo and invited 
      members of the audience to join in. The song Numbers follows with a vision 
      of streams of endlessly changing numbers whispered by an overlapping choir 
      of electronic voices. 
      
      As avowed pop practitioners, it took the group rather a long time to write 
      an overt love song, but they finally did so with Computer Love. The song 
      descibes a lonely protagonist who in desperation calls for a “data 
      date” causing the line between human and computer to begin to blur. 
      Ralf Hutter addresses Pop’s perennial concern in an untreated voice 
      and produces a touching, tender song delivered (again) in a perfect synthesis 
      of sentiment, plangent melody and rhythm. Computer Love may also be seen 
      as another example of the group’s dry humour: the lonely male reduced 
      to dependency upon a computer for emotional fulfilment carries a certain 
      ridiculous charge.
      
      For the first time, the group are replaced entirely by their robot alter 
      egos on the cover. They stand before a bank of machinery, the rear panels 
      of which sport large industrial cabling. The robots appear to be plugged 
      directly into a mainframe, playing their music into the power grid. Home 
      Computer projects the listener into a matrix of information and might be 
      the soundtrack to the Neuromancer’s travels in hyperspace three years 
      before William Gibson’s novel was published:
“I programme my own computer
Beam myself into the future.”
It’s More Fun To Compute heralds the return of the vocoder and of 
      Computer World’s motif which is treated in an ethereal, sinister way 
      as if to question the attractiveness of this vision of the future. 
      
      Electric Café appears to build upon the possibilities 
      of Computer World by hinting at a global village connected by leisure, music, 
      sex, although it is a community beset by age-old problems: 
“I give you my affection, I give you my time,
I try to get a connection on the telephone line.
You’re so close, but far away
I call you up all night and day.
The number you have reached has been disconnected.”
The cover art shows that the robots have been virtualised, rendered in digital space by polygonal webs traced over the group’s heads. The A side forms a suite of three songs: Boing Boom Tschak, Techno Pop and Musique Non Stop. Rhythm takes precedence over melody to such an extent that it is the songs’ central focus and in so doing joined the floodtide of electronic dance music breaking over the charts at that time. On Boing Boom Tschak and Music Non Stop the robots effectively merge and become the music by speaking percussive phonemes integral to each track. Techno Pop celebrates the arrival of a musical era long forecast by the group:
“Music non stop, technopop
Synthetic electronic sounds
Industrial rhythms all around
Electronic sound
Synthetic decibel
And will continue forever
Music will bring new ideas
Music... synthetic
Technopop”
The sound of Electric Café manages to avoid sounding dated despite 
      a certain shiny harshness symptomatic of the decade. The album arrived in 
      1986 after the aborted 1983 near-release of an album called Techno Pop. 
      Sex Object and Telephone Call seem too rooted in the personal experience 
      of the group to be easily related to and the initial suite of songs verges 
      conceptually on solipsism in its celebration of itself. Electric Café 
      ultimately lacks the unifying conceit possessed by each of its predecessors 
      or if one is intended it is not clear what exactly it is. The album would 
      represent the last release of original material for 14 years.
      
      Kraftwerk had manufactured a large number of durable, future-proofed mechanisms 
      by the time of Electric Café, however their analogue coding was deemed 
      by the group to be in need of upgrade to a digital version. As a result 
      in 1991 Kraftwerk released The Mix which contained remixes 
      of The Robots, Computer Love, Pocket Calculator, Autobahn, Radioactivity, 
      Trans Europe Express, Home Computer and Music Non Stop. The sonic colours 
      of each track are brighter, the rhythms crisper, more sprightly and the 
      rhythms are overtly house-oriented. Some tweaking was also applied to the 
      messages of Radioactivity which included an imperative “Stop!” 
      before the title and the chilling roll call of “Chernobyl, Harrisburg, 
      Sellafield, Hiroshima” and of Autobahn whose musical tatoo sounded 
      upon car horns more clearly implies the increasing stress of car travel. 
      The collection is a pleasurable one which through the art of remixing avoids 
      the painful predictability of a greatest hits collection. The tour in support 
      of the release introduced a set of functioning robots which took the place 
      of the group at one point and danced to The Robots. Their dramatic presence 
      was heightened by white spotlights casting the robots’ shadows on 
      screens at the rear of the stage. 
      
      Nine years later Expo 2000 appeared as a cd single release. 
      Although the sponsored rendition of a corporate anthem, the song subverts 
      the commercially-focused banality of the original soundbite in its execution 
      by communicating traces of horror and alienation in its repeated enunciation 
      of the words “Planet of Visions”. The millenial concern of the 
      theme is entirely suited to the essentialist concerns of the group. When 
      the lossmaking exhibition is long forgotten, the theme is likely to remain 
      a key part of Kraftwerk’s output standing as it does as a summation 
      of their oeuvre:
“Man. Nature. Technology.
Planet of Visions.”
Once assimilated, 2003's Tour De France Soundtracks appears conceptually inevitable: the cyclist as the ultimate man-machine, the human body mechanised. It is as if a full circle has been navigated from the outward experience of travel on the Autobahn to the internal experience of travel effected directly by the effort of the body:
“The human being and the machine joining for unity. The human being moving with its own strength, in cooperation with a machine. More interesting, in the last week of the Tour the France the media announced terms like "Ullrich, the Man Machine" or "Ullrich, a Kraftwerk with 4 wheels".
(Ralf Hütter in Sonntagszeitung Newspaper, August 2003)
In this subject matter, paired with the updated messages of The Mix and 
      Expo 2000’s sombre mantra can be observed a greater, less ambiguous 
      concern for the planet’s ecology and the effects of industrialisation. 
      
      
      The house-like rhythms employed by the group since The Mix present a lingua 
      franca whose regularity and thematic variations are clearly equated to the 
      rhythms of the body. The sound of Tour De France Soundtracks and particularly 
      the stages of the title track (Etape 1 to 3) convey the abstracted sounds 
      of the cyclist’s organs, the surging of the blood, the pounding of 
      the heart, the sweat percolating through pores, the sensation of air on 
      skin on a downward slope. This is Kraftwerk’s most profoundly sensate 
      music. The heat and physical punishment, the pain and near mania of the 
      Tour is woven into the songs in a way that could only be written by those 
      who have ridden the race and who are intimate with the idea of a man-machine. 
      The album culminates in a retooled version of the original single, but it 
      is a crown balanced by the immersive, driving music which precedes it. Tour 
      de France is a tour de force (sic) which sustains the consistency of the 
      group’s very best work.
      
      Kraftwerk recognised early on the potential of pop music as a folk form 
      for the industrial age and saw its very availability as a democratising 
      advantage: their original works could be purchased at a fraction of the 
      cost of a fine art piece by an audience several magnitudes larger in size. 
      Marriage of the avante-garde and populism could be achieved. The price they 
      have paid for their populism is perhaps the lack of serious critical appraisal 
      of their work published to date. 
      
      The media fetishisation of their pivotal cultural role and pressure for 
      new product is symptomatic of the corporate manipulation of the production/consumption 
      cycle for the maximisation of profit. Kraftwerk have always appeared uneasy 
      with this mechanism although uneasy is perhaps expressing it too strongly, 
      in fact they appear outwardly oblivous to such pressure, working as they 
      do in their own time: 
“Sometimes you must look backwards, to see forwards. This enduring pressure for novelty which rules our society doesn't suit us. We prefer the essence.”
(Ralf Hütter in Sonntagszeitung Newspaper, August 2003)
They have remained resolutely non-corporate by retaining control of their product within the core of the group (Ralf Hütter and Florian Schneider). There have been no box sets, anniversary editions, sacd remasterings or dvd video releases – even reissue of their albums in cd format has been patchy. (Update: May 2004 sees digital remasters finally issued by the group.) The group are popularly and all too easily perceived as robotic futurists keen to shed their humanity but it is their focus upon humanity which ultimately sets them apart - as well as an incredible talent for distilling the zeitgeist within novel forms and sounds.
The momentum of their best work, grounded in the rhythms of the age, continues to set an agenda which it is impossible to rival. They have soundtracked the advance of the industrial nations, but their commentary has remained an ambiguous one which predominantly refuses to condone or condemn. That ambiguity - essential to great art - has opened the group up to casual charges of uncritically praising technological progress. Much of their caution can be traced to a pre-holocaust modernism which was abruptly terminated by the rise of National-Socialism:
“The living culture of Central Europe was cut in the ‘30s, and all the intellectuals went to the U.S. or to France, or they were eliminated. We take back that culture of the ‘30s at the point where it was left, and this on a spiritual level...”
(Ralf Hütter in Rock & Folk magazine, 1976)
The novelty of Kraftwerk’s synthetic soundworlds evoke modernism’s 
      optimism and hunger for new worlds. The aforementioned ambiguity is signalled 
      by a variety of devices: frequently by pathos, but also by the inclusion 
      of the National Socialist radio set on Radioactivity’s cover, the 
      intermittent menace of Autobahn’s soundworlds or the lugubrious enunciation 
      of the Man-Machine’s chorus. This serves to belie the romantic aspects 
      of the assimilationist tendencies and voracious technological appetite for 
      change at any cost of middle/late-capitalism. 
      
      An essential element which cannot go unremarked by any attentive listener 
      is the sheer aesthetic pleasure - almost child-like in its delight – 
      with which each concept is expressed sonically, musically and dramatically. 
      This aspect is located in the group’s desire to codify and express 
      the essence of things, a desire which has the effect at times of rendering 
      Kraftwerk almost transparent, turning them into a lens through which the 
      modern world may be viewed more clearly, perhaps even objectively. The clear 
      optimism of Tour De France can be interpreted as both sign of personal pleasure 
      (the group are avid cyclists) and of a workable route out of an industrialised 
      cul-de-sac.
      
      Kraftwerk is an ongoing project whose themes are universal ones of humanity’s 
      negotiation with technological development and the impact of that progress 
      upon our very natures. Using a robotic arm they raise a mirror to that most 
      important product of the ongoing technological revolution – our selves. 
      
      
      Epilogue. A few weeks after completing this piece my five year old 
      daughter broke the silence from the back seat of our (German) car and completed 
      a circle by saying: “Dad, do you know the music of yours which I really 
      really like? It’s that one that goes ‘We are the robots’”. 
      I grinned like a cheshire cat.
    
Thanks to Dad, Isobel and online sources, particularly Aktivitat and Technopop.